K.R.C. Genk aims to strengthen the bond with its supporters and increase the club's attractiveness. The club wants to sustainably market the 'effect-Courtois' and generate more income. Sem Franssen, the sports manager of K.R.C. Genk, wants to make the club the biggest and strongest club in Limburg. He wants to make the club more attractive to sponsors and increase the club's income. The club wants to sustainably market the 'effect-Courtois' by investing more in the international market. The club wants to generate more income by finding more sponsors and increasing the sale of merchandise. The club wants to strengthen the bond with the supporters by investing more in social media and the club's website. The club wants to involve the supporters more in the club by investing more in the Young Genkies and other youth projects. The club wants to increase the attractiveness of the club by investing more in the international market and increasing the sale of merchandise.